No Consistent Art Sales? Lacking Visibility For Your Dream Audience?
Not Sure What To Do To Market Yourself As An Artist?
Oh and hate the idea of having to show up on Social Media?
No problem, Iâve got youâŚ
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Let me walk you through a clear logical step-by-step marketing path...
That takes your perfect customer from just finding out about you, to gaining your trust and feeling like they know you, right up to their first sale and beyond.
Go from one-off marketing actions that donât yield anything...
...to connecting the dots on your perfect customer journey that leads to building your art business and bringing in regular sales.
Hi, Iâm Sophie
Professional artist, teacher, award-winning business coach, oh and grandmother!
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Professional artist, qualified art teacher, award-winning business coach and new grandmother!
I was so lucky when I left my full-time teaching job to start my own art business, because Social Media didnât exist and so I learnt what we might call âtraditional marketingâ, which for me kept things really straight forward.
Then also made it easy for me to grow a fully booked 1-2-1 coaching practice after creatively needing a break and loving helping others to start up their own dream businesses.
So, after 23 years of learning what works and what doesnât with marketing, and 100âs of paintings, prints, workshops, 1-2-1 coaching, courses, and memberships sold to happy customersâŚÂ
Iâve boiled it down to a few simple things - all of which are now in my new online course: Market Your Art Without Social Media.
And after many years of working with other artists like myself, I saw how many were âfeeling obligedâ to be on Instagram, Facebook or TikTok, just because other artists were there.
I realised it was time to share what I knew about doing this a different way.
Could this be you?
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Youâve got little or no experience with marketing and perhaps youâre even at the beginning with your art business.
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Youâre not making consistent sales, and know itâs likely down to a lack of marketing.
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Youâre not sure who your audience is, or if you do, how to find them.
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You donât know what you donât know, so you scroll endlessly looking for answers that tend to lead to more confusion.
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Youâre fed up with wasting your time and money on things that arenât getting you where you want to go.
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You watch endless YouTube videos, download every freebie you find.
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Only to discover that these all teach DIFFERENT strategies based on whatâs worked for that particular artist. And these may not work for you.
Instead you'd love:
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>> A clear logical step-by-step marketing path that takes your perfect customer from just finding out about you, to gaining your trust and feeling like they know you, right up to their first sale and beyond.
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>> To learn how to market and sell your artwork (or art services) to customers excited and ready to buy!Â
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>> To choose the right strategies that will work for you, your art business and your ideal customers.
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>> To do this with traditional marketing strategies you may not have even thought about - with NO SOCIAL MEDIA.
Imagine never having to wonder what to do to get your artwork or art services seen by your dream audience.
Introducing: New Online Course For Artists By Sophie Mahir
Market Your Art Without Social Media
The perfect course for artists wanting to take control of their own marketing, set up the right strategies for their art business (not copy someone elseâs system that might not work for them), and feel empowered following a simple regular marketing plan they put together themselves.
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Six Modules (with video lessons)Â taking you from marketing basics, through building solid foundations like a website, mailing list and email marketing; to learning the individual strategies in more depth and compiling a monthly and weekly activities plan that is manageable and even enjoyable!
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Say no more - I'm in! >>Hereâs how it works:
First up you want to understand what youâre offering, at what price-point, who your audience is and exactly where your perfect customer is right now.
What sort of brand you want to build and getting clear on where the marketing turns into sales.
Hereâs where youâre going to discover how to create that perfect step-by-step journey for your customers; so that all your marketing touch-points have a purpose and a planned end point (ie a sale).
No more one-off marketing activities.
Next up itâs time to set up the core pieces of your marketing foundations.
Your website (unless you are a complete beginner), your mailing list, email marketing basics and creating your first âfreebieâ for your audience.
Once youâve chosen the right customer journey, and have those foundations in place; itâs time to dig deeper into each of the actual marketing strategies.
Such as Pinterest, YouTube, Networking, Events, Collaboration, Blogging, Ads and more.
Now itâs time to discover how to come up with your content, build a solid, repeatable monthly and then weekly marketing plan, with simple daily actions.
And even start to map out events into your next 12 months.Â
Finally itâs time to reflect back on your own marketing without social media journey.
Have you completed everything that you needed to? Whatâs been your biggest take-away and how will you make 100% sure you stick to your plan?Â
Love a lesson breakdown? Then this is for you:
Market Your Art Without Social Media
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Module 1: Start Here
5 lessons- Introduction To Art Marketing
- What Are You Selling?
- Your Ideal Audience
- A Word About Branding
- Marketing Versus Sales
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Module 2: Choose Your Journey
7 lessons- The Five Journeyâs
- 1: The Content Journey
- 2: The Connection Journey
- 3: The Live Events Journey: Artwork
- 4: The Live Events Journey: Teaching
- 5: The Products Journey
- Choose Your Customer Journey
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Module 3: Foundations (everyone)
4 lessons- Your Art Website
- Setting Up Your Mailing List
- Email Marketing
- Lead Magnets
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Module 4: Strategies (watch the ones in your sequence)
9 lessons- Blogging
- YouTube
- Ads
- Networking
- Printed Materials
- Collaboration
- Live Events (products)
- Live Events (services)
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Module 5: Your Monthly Plan
3 lessons- Lesson: Creating Content (not for everyone)
- Your Monthly Marketing Plan
- Annual Big Picture Plan
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Module 6: Conclusion & Next Steps
2 lessons- Conclusion
- Next Steps
By the end of this course, you'll:
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Know which customer journey is yours, and have it mapped out step by step, from first hello to first sale and beyond.
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Stop doing random bits of marketing that lead nowhere. Every email, pin, video or flyer will have a job to do.
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Have a simple monthly marketing plan you can actually keep up, even in a busy month.
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Know what to ignore. You'll have full permission to skip every strategy that isn't on your chosen path.
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Build a strong mailing list, an audience you own that no algorithm can take away.
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Attract the perfect people for your artwork or art services, some of whom will become raving fans.
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Get time back to paint, design or deliver, instead of wasting time doing things you hated.
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Feel like a professional artist with a plan, not someone posting and hoping for a sale.
This course is for you if:
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You're just starting out and have no idea where to begin with marketing.
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You're fed up with the scroll and want to sell your art without it.
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You've tried posting regularly and it hasn't led to sales.
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You'd rather meet people face to face, or quietly work from your laptop, than perform for a camera.
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You want a plan that fits your energy, not someone else's.
It's probably not for you if:
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You're looking for a quick fix..
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You want results without putting a plan into action.
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You're hoping to go viral.
Market Your Art Without Social Media
$197
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