What Makes This Course Truly Unique?

This course has been created for artists - by an artist.

✔  Each section is tailored specifically for artists and creatives.

✔  Small sections ensure that it is easy to fill out quickly as you go.

✔  No technical or in depth business skills are required to complete it.

✔  The steps are prioritised to give you a focused flow throughout the course.

✔  You will gain understanding on how to identify your ideal customer.

✔  You will gain confidence with the numbers for your art and art business.

✔  You will focus on only the right sales and marketing strategies for artists.

✔  You will save hours by working on a business plan that is actually relevant to you.

Module One: The Big Picture

This is the foundation module; the one that contains the building blocks for your whole Artist’s Business Plan. 

It focuses on what you want, your vision and how you are going to get there - Which products or services you should focus on, your key financial targets - and starts the planning process for your year.

Module Highlights:

Here’s some of what you will discover:

✔  How to write a powerful and motivating Vision, Mission & Purpose statement that gets you clear on what you really want.

✔  How to set the perfect turnover goal for your first year, even if you don’t know where to start.

✔  How to plan out the basics of your ideal year in just 10 minutes.

Module Three: The Finances

In this section we break down all the business financials you are likely to need  - [unless you are looking for bank funding, in which case get in touch and we will advise separately] - in a way that makes things super simple and much easier to deal with. 

Don’t worry there are no heavy spreadsheets or complex documents, just good old-fashioned tables to fill out and the core numbers you will need to operate and grow a healthy profitable business.

Module Highlights:

Here’s some of what you will discover:

✔  How to gain confidence with all parts of financing your art business, so you enjoy planning your growth in the future.

✔  How to work out your profit and loss - yes when you are actually making money!

✔  How to set up all the basics; from monthly expenses, sales targets, to a simple cash-flow.

Module Four: Products & Services

In this module we dive deeper into what you are selling as well as tackling the age-old ‘pricing’ issue. I have a very clear formula for pricing both artworks and workshops/classes/services etc. so you have access to that Cheat-Sheet to help you really get this right.

Module Highlights:

Here’s some of what you will discover:

✔  How to fully breakdown, arrange and prioritise your products so that you have a simple sales strategy to stick to.

✔  How to create a ‘staircase’ of pricing that helps your customer gain much more value from what you offer.

✔  How to position everything you create so that you have the very best chance of maximum sales.

Module Five: Your Audience

This exciting module of course looks at who exactly is the perfect person to be buying from you and further-more how you are going to position your work or workshops to be easily accessible by them. We are covering why you need a niche, what market you are in, how to fully profile your ideal customer in so much detail that you will feel you know them inside out. It’s exciting and potentially business changing.

Module Highlights:

Here’s some of what you will discover:

✔  How to finally determine who your target audience or ideal customer is, so you can market to them directly.

✔  How to fully dive deep into profiling, so that you can understand your customer on a level that you won’t have before.

✔  How to nail your niche and declare ‘what you do’ in a simple, clear sentence that makes you stand out from the crowd.

Module Seven: Sales & Marketing Plan 

In this the final module - although there is a Conclusion Section afterwards - we are putting together a bespoke Sales & Marketing Plan for your art business. We will be looking at my 3-Step Process; 2 different types of marketing, when and how you use them; and what sales strategies you’ll be deploying to get that all important cash into the bank.

Module Highlights:

Here’s some of what you will discover:

✔  How to choose the right key marketing strategies for your art business, so you can save hours of your time and money.

✔  How to determine the right Social Media activity that will boost your results and what to leave behind.

✔  What sales strategies you will need to sell the products and services you’ve already chosen to promote.

“This course Build Your Artist’s Business Plan is well constructed, practical and eminently doable - and it delivers! I have now a comprehensive business plan, which I can reference regularly and happily finesse.  Having regular group video linkups with Sophie while the course runs,  provides valuable backup and motivation. Completing this has  been a very worthwhile experience and I'm excited to action all  I have learnt to develop my art business”

– Lindi Forde

"The Build Your Artist Business Plan Course is a great and essential foundation to a successful art business. It was fun to dive deeper into to my ideal customer and gain a clear view of where I am headed and what I am doing and when with my art practice. It helped me to understand my art from a different perspective and to be able use that insight in my marketing. You still have to be the one to get in an action this plan, but that's why it's exciting, because it's your plan, to suit you and your art. Wish I'd done it sooner!"

– Sanchia Marshall

Interested In Build Your Artist's Business Plan™ ?